Iodine is an essential nutrient you have to get in your diet. The primary sources are white fish and dairy, with seaweed being the only natural and good plant based source of this essential nutrient.
Without sufficient iodine, your thyroid may not work as it should, as iodine is required in the production of thyroid hormones which have many impacts on your health and wellness. A diet insufficient in iodine can result in numerous health conditions, including an underactive thyroid (hypothyroidism), with symptoms including weight gain/difficulty losing weight, tiredness, sensitivity to cold, depression, brittle hair and nails, dry skin and more (see the NHS website here for more info).
One of the main benefits of a natural source of iodine like seaweed is the fact it can be released into the body more slowly, and has longer retention compared to artificial sources such as potassium iodide for example. This was demonstrated in an independent research trial which demonstrated that the artificial iodine was excreted more quickly than that from our seaweed. For more information about the study, check out this article.

There are over 10,000 different types of seaweed, and we stick to just the one, knowing the iodine level of each batch and ensuring sustainable harvesting. The seaweed is carefully produced into a powder using proprietary technologies, and every batch is tested to for other aspects of nutrition and safety, along with unique traceability and DNA Authentication so you know exactly what it is you are getting
If you're interested to learn more about where our seaweed comes from, click here.